What exactly is creativity? Why do some people seem to have so much of it? Can their secrets be learned? In this trail-blazing book, internationally renowned business creativity expert Michael Michalko answers these questions and more, bringing life-changing techniques into everyone's reach. Michalko has researched and analyzed over 100 of history's greatest thinkers-from Leonardo da Vinci to Charles Darwin, Thomas Edison to Walt Disney-to show readers how creative people think and how to put their secrets to use. It's no wonder that Entrepreneur magazine lauded CRACKING CREATIVITY as "Required reading for anyone in business." Packed with practical exercises and strategies for stimulating creativity, this original book will literally revolutionize the way you think and open up a world of innovative solutions to challenges that you face every day.
